Stop renting visibility. Own it.
We build keyword-optimized websites for solo practitioners with your ZocDoc scheduling built in. Bookings through your site are free. Organic traffic grows over time. Optional ads fill your calendar fast.
You can't grow on a platform you don't control.
ZocDoc helps you get patients. But as more providers join the platform, visibility gets harder. Booking fees add up. Sponsored listings cost extra. And you're competing side-by-side with every other provider in your area.
You're renting visibility on someone else's platform, and the rent keeps going up. You need your own channel, one you own, one that grows over time, and one where patients find you without comparison shopping 10 other providers on the same page.
A website that works as hard as you do.
We build you a professional, search-optimized website with your ZocDoc scheduling embedded directly. Patients who find your site book through the same ZocDoc system you already use, but the booking is free. No per-patient fee. No marketplace competition. Just your site, your name, your reviews.
Over time, your site ranks in Google for the conditions you treat in the states you're licensed in. That means patients finding you organically, for free, month after month. And if you need to fill your calendar faster, we run targeted Google Ads that drive patients directly to your site.
Every ProviderChannel site is powered by FoundryCRO, an AI-driven conversion rate optimization platform that continuously tests and improves your site to maximize the number of visitors who book an appointment.
Three steps. One week. Done.
We pull your info
We use your existing ZocDoc profile (photo, bio, credentials, reviews, specialties, insurance, licensed states) to build your site. No forms. No copywriting. We already have everything.
We build your site
A clean, mobile-first website optimized for the conditions you treat and the states you serve. ZocDoc booking embedded. FoundryCRO configured for automatic conversion optimization.
We launch & grow
Your site goes live on fast, secure hosting. If you choose the ads tier, we launch a targeted Google Ads campaign the same week. Organic presence builds every month.
Everything you need. Nothing you don't.
Your Website
- Custom site with your photo, credentials, bio, and patient reviews
- ZocDoc Book Online Button embedded, free bookings
- Mobile-responsive, professional on every device
- Fast, secure hosting on Cloudflare, managed for you
SEO & Organic Growth
- Dedicated service pages for each condition you treat
- State-specific pages for each license
- Schema markup and meta optimization
- Google Business Profile setup and optimization
AI-Powered Optimization
- Powered by FoundryCRO, AI conversion optimization
- Automatically tests headlines, CTAs, and page elements
- Multi-armed bandit allocation in real time
- Continuous improvement, so more visitors become patients
Paid Advertising (Optional)
- Google Ads targeting high-intent keywords in your states
- Keyword research, ad copy, ongoing bid optimization
- Bi-weekly performance check-ins
- Scale up or pause anytime, you control the budget
Your site gets smarter over time.
Every ProviderChannel site runs on FoundryCRO, an AI-powered conversion rate optimization platform. It continuously tests different versions of your headlines, calls to action, and page elements, then automatically sends more traffic to the versions that generate the most bookings.
Traditional A/B testing wastes half your traffic on the losing version. FoundryCRO uses intelligent allocation to minimize wasted visits and find the winning combination faster. For providers with limited traffic, every visitor counts.
Powered by FoundryCRO →
Simple, transparent pricing.
One setup fee. Pick the monthly tier that matches your needs. Move between tiers anytime.
Hosting
For providers at capacity who want to maintain their site.
- Website hosting
- Cloudflare CDN
- ZocDoc embed (free bookings)
- Minor site updates
- SEO monitoring
- FoundryCRO optimization
- Google Ads management
SEO
For providers building organic traffic as a long-term channel.
- Everything in Hosting
- SEO monitoring & adjustments
- Ranking reports
- Content optimization
- FoundryCRO AI optimization
- Google Ads management
Ads + SEO
For providers who need to fill calendar gaps now.
- Everything in SEO
- Google Ads management
- Keyword research & bidding
- Ad copy creation & testing
- Bi-weekly performance review
Ad spend is separate and paid directly by you to Google. Recommended minimum: $500–700/month.
Built by a PPC specialist. Trusted by providers.
ProviderChannel is built by a digital marketing professional with hands-on experience managing Google Ads campaigns and building conversion-optimized landing pages. Every site we build is powered by FoundryCRO, an AI-driven conversion optimization platform that continuously improves your site's performance.
We're currently onboarding our first cohort of providers and will publish full case studies with real performance data once available.
Common questions.
No. Keep using ZocDoc exactly as you do now. Your website is a separate, additional channel for getting patients. ZocDoc fills some of your calendar, your website fills the rest. Over time, as your organic traffic grows, your site may become your primary source of new patients, but there's never a need to leave ZocDoc.
ZocDoc offers a free product called the Book Online Button. When embedded on your website, patients can see your real-time availability and book appointments through the same ZocDoc scheduling system you already use. The difference: bookings through the Book Online Button on your website are completely free, no booking fee for new or existing patients.
Almost nothing. We pull your photo, bio, credentials, specialties, insurance, reviews, and licensed states from your existing ZocDoc profile. The only thing we need from you is access to your ZocDoc dashboard to enable the Book Online Button and copy the embed code. We walk you through this in 5 minutes.
If you choose the ads tier, your Google Ads campaign can be live within 7 days of signup and generating clicks immediately. Organic search results take longer, typically 3–6 months before your service and state pages begin ranking consistently. This is why we recommend starting with ads to fill near-term calendar gaps while organic builds in the background.
We recommend $500–700/month in ad spend to start. This is paid directly to Google, not to us. Based on our keyword research, this budget typically generates 80–150+ clicks per month in targeted states, which translates to an estimated 5–15 bookings depending on conditions targeted and market competition.
That's the goal. When your calendar is consistently full, you drop from the Ads tier ($500/month) to the SEO tier ($250/month) or Hosting tier ($100/month). Your organic traffic continues working in the background. If you ever have a dip, you turn the ads back on.
Yes, but we manage overlap carefully. We limit the number of active advertising clients per state and differentiate campaigns by condition specialty so providers are not competing against each other in the same ad auctions.
We ask for 30 days written notice. Your service continues through the end of your final paid billing period. You own your website files and your Google Ads account, and we'll provide a full export and help you migrate if needed.